Alex helps build the world’s biggest brands. From unlocking opportunities through breakthrough insights, to crafting positioning that gives brands a more meaningful role in culture, to building the big ideas that brands can execute against for years to come; everything Alex strives for can be captured in two words. Dramatic simplicity. This mission is exemplified in Alex’s thought leadership. His article The Age of Average has been read by over 800,000 people, his ideas have been referenced in books on advertising, PR and communication and his appearance on ‘Call to Action’ made the ‘most listened to episodes’ list and his.