Amee Wilson

Creative Strategist

TikTok

Amee Wilson is a Creative Strategist at TikTok, ex-agency Art Director, published author, and the Creator behind Queer Chameleon - a global community of over 1.5m followers.

By day, her role at TikTok is about bridging the gap between brand objectives and platform-native storytelling. She provides strategic guidance and creative recommendations to support brands in developing community-first content.

By night, she's the Creator behind @QueeeerChameleon. Established in 2021, she has evolved the concept into a "treasure trove of queer content) (NBC News). By tapping into trends and platform nuances, she translates complex themes of identity and diversity into relatable narratives. Her approach to digital advocacy has been featured by global media outlets, and its success culminated in the publication of her book, Queer Chameleon and Friends, with Penguin Random House.

By balancing her expertise as a strategist with her personal experience as a creator, she offers a 360-degree view of how diverse representation is not only a necessity but a driver of creative and commercial success in the modern media landscape.