Annabelle Cordelli is a global brand and marketing leader with extensive experience across travel, toys, luxury and FMCG in both founder-led and PLC businesses. At Virgin Atlantic, she created and launched 'See the World Differently'—the airline's first global brand platform—recognised with awards from The Marketing Society, The British LGBTQ+ Awards, Kantar and IPSOS. Earlier roles at Britvic PLC, Pernod Ricard UK and Mattel Inc. gave her a wide-angle lens on iconic global brands in mass, premium and luxury markets. She is Co-chair of The Marketing Academy Fellows Council and serves on the Advertising Week Europe Advisory Board.