Following over 35-years leading advertising and media agency insight functions and consulting for trade associations, research businesses and media owners, Anthony joined Thinkbox in late-2021 to look after day-to-day responsibility for the company’s research output. Studies he has delivered since joining Thinkbox include: Profit Ability 2 (the first post-Covid analysis of advertising’s financial impact, and TV’s ROI strength), Context Effects (proved that ad context does matter), Cracking Creativity (showed the impact of creativity to deliver ROI), and Staying Power (quantified TV’s unmatched ability to deliver long-lasting brand demand and support other channels).