Billy leads the Analytics & Effectiveness team at the7stars, the UK’s largest independent media agency. A passionate advocate for evidence-based marketing, he has played a central role in evolving the agency’s effectiveness proposition, helping clients navigate today’s complex media landscape with clarity and confidence.
With previous roles in MMM consultancy and client side effectiveness teams; Billy is committed to strengthening the business case for advertising and making marketing effectiveness more accessible, actionable, and influential at board level.