With over 13 years' experience in sponsorship, I've built a career spanning consultancy, rights holder, agency and brand-side environments, giving me a 360-degree perspective on how successful partnerships are created, activated and measured.
I've worked with leading global brands including Deloitte, Dulux, Heineken, HSBC UK and Sage, helping shape award-winning sponsorship strategies and campaigns that deliver against both brand and commercial objectives.
Today, I lead Sage's partnership with the EFL, one of the UK's largest sports sponsorships, while contributing to broader brand strategy initiatives. I'm passionate about proving the value of sponsorship, ensuring partnerships drive meaningful audience engagement, support commercial outcomes and contribute to long-term brand growth.