An award-winning marketer and seasoned leader with a 20+ year track record of success in media, marketing, and market research, Dan brings a deep understanding of audience measurement from both the media owner and agency perspectives. As the Global Head for Audience Measurement at Ipsos, Dan leads international teams operating in 35 markets, collecting data and insights in over 70 countries. He combines a strategic focus, honed at publishers such as The Economist, The Wall Street Journal, and The New York Times, with the quality and rigour for which Ipsos is famous. He excels at collaborating with colleagues and clients to transform data into actionable plans and impactful research strategies.
A regular commentator on all thing's media and measurement, Dan has also been recognised for pushing for diversity across projects, where he led the international DEI focus at The New York Times. He is also an active member of MEFA (Media for All) and Non-Executive Director and Board Adviser to the Asian Communications Network where he acts as a mentor to help develop young talent.