Diane de la Baronnière is UK Integrated Media Director at Haleon, where she leads integrated media strategy across brands, channels, and audiences, driving growth through consumer-centric and data-led media planning. Since joining Haleon in 2022, Diane has helped shape the company's media capabilities, including the development of Retail Media and Digital Commerce Media strategies at a global level, spanning investment planning, measurement, and performance optimisation.
With over 15 years of experience across Haleon, GSK, PepsiCo, Nestlé Waters and Premier Foods, she has led media, marketing and shopper engagement programmes across the UK and major European markets.
Originally from France, Diane has lived and worked across Europe and Asia, bringing a global perspective to building effective and integrated consumer experiences.