Since joining McDonald’s in 2015 as a brand manager, Hannah Pain has delivered standout marketing results, driving record levels of “brand love” through high-impact campaigns, including a successful McFlurry push targeting 16–24 year-olds, the company’s most successful Christmas campaign in 2017, and the UK launch of McDelivery, which boosted sales by 1%.
Known for blending intuition with insight-led strategy, she creates highly relevant campaigns for diverse audiences. Her strong strategic thinking and dynamic personality earned her promotion to senior brand manager in 2017, while her positivity and determination have made her both a key driver of business success and an inspiring leader, according to McDonald’s VP Emile Somers.