Following stints in computers and academic psychology, Jeffre joined BBDO as a creative intern only to be told by a senior copywriter that “if you listen to what consumers say, you’ll never write a good ad.” Never one to ignore sound advice, he walked around the corner to Goodby Silverstein and Partners and presented himself as an aspiring account planner. There he learned the trade under Jon Steel and was bitten by a small child in Texas for Sega.