Leanne Tomasevic is an insight and strategy leader working in partnership with Tracksuit, where she previously served as UK & US Head of Insights. A Fellow of the Market Research Society and a member of the IPA Effectiveness Leadership Group, she has spent her career helping global brands including Vodafone, L'Oréal, Ralph Lauren, and Activision Blizzard, turn insight into growth. She currently leads Insight & Strategy at Electric Twin, an AI synthetic audience platform redefining how brands understand and predict consumer behaviour.