Lynne Deason is Head of Creative Excellence at Kantar, with over 25 years’ experience shaping how advertising works — creatively, commercially and culturally. She was instrumental in developing the measures used by the Unstereotype Alliance that have provided the proof that the positive and diverse portrayals are good for business, not just society. Lynne is a vocal advocate for braver, more inclusive creativity that drives real change. This work has been used to help hold the industry to account, not just set ambition.
Lynne regularly speaks on stage, generates industry PR and works directly with creative leaders to challenge assumptions about talent, representation and power. She believes better advertising doesn’t come from playing safe — it comes from doing the harder, braver work.