Neil Barrie

CEO & Co-Founder

21st Century Brand

A leading authority on Modern Brand Building, Neil formed 21CB with the team that built the Airbnb brand from a hipster backpacker app to the world’s most valuable, influential travel brand IPOing for $100BN.  

He has over two decades of experience developing the world’s most iconic influential brands for the likes of  Pinterest, Netflix, LEGO, Monzo, Pepsico and the BBC. Previously Chief Strategy Officer at Chiat Day Los Angeles, leading the agency to being the most awarded agency at the 4A's Jay Chiat awards and securing the top 2 Global Effie paper winners in successive years. Advises portfolios of leading investors such as Silverlake and Index Ventures on better leveraging brand for value creation. 

Co-author of numerous white papers and publications including the CMO Thrive Guide. Regular contributor to Fast Company and speaker at Websummit. Recently published an influential  paper on the new go-to-market model for AI era customer journey. 

Also a failed rockstar and keen musician.