Nic is Group Director at Ebiquity, known for his work on 'Profit Ability 2' and as a co-author of the 'WFA Paid Media Effectiveness' Handbook.
Having worked in the field of marketing effectiveness for 20 years, Nic has built up specialist knowledge in retail and financial services.
As an economist by training, Nic loves getting from analysis of data to sound commercial advice that is helpful to real people.