Paul Reynolds is Head of Finance for Marketing & Sales at TUI UK & Ireland, where he partners with commercial leaders to shape sales, marketing and distribution strategy. With more than 15 years of experience spanning commercial finance, pricing, trading and long-term planning, he has led major business transformation initiatives, including retail estate optimisation, marketing effectiveness programmes and multi-year strategic planning. Paul is a CIMA-qualified finance leader with a passion for combining commercial insight, data and technology to drive better decision-making and business performance.