Paul is a highly experienced qualitative research expert, with over 25 years in the business. He has extensive experience across multiple sectors, including media, FMCG, FS and tech, helping brands make sense of human truths and turn them into commercial direction. In addition to leading on the qual side of the FAME project with the Guardian in 2025, Paul has recently partnered with the likes of NewsUK, AXA Insurance, Nomad Foods, BBC, WBD, Radiocentre, Google and Global.