Richard joined Nationwide as Director of Brands & Marketing in September 2023, and was responsible for the brand relaunch and new marketing campaign. Prior to Nationwide, Richard was Director of Marketing Communications for Lloyds Banking Group for 5 years, where he had responsibility for the Lloyds, Halifax, Bank of Scotland and Scottish Widows brands. Before that Richard worked agency side in both media and creative agencies, in both UK and US, being a founding partner of Delaney Lund Knox Warren which grew to be the UK’s largest independent agency before merging with Lowe. Richard has won two Gold IPA Effectiveness Awards.