Sophie Gale-Evans is a Client Partner at Digital Cinema Media; helping clients to plan cinema for effectiveness in a fragmented landscape. She was recognised in the Adwanted Future 100 Class of 2024 for her work developing and launching DCM’s AV Reach Maximiser planning tool. Having worked at a leading media agency for over 5 years, she led multimedia planning for a number of iconic brands in the Retail and FMCG space.