Zehra Chatoo is an award-winning strategist and thought leader at the intersection of AI, creativity, and responsible brand growth. After a two-decade career shaping global brands - most recently in leadership positions at Meta, heading up Strategy & Planning, she founded Code For Good Now, a values-led consultancy helping brands and agencies grow responsibly in the age of AI.
Her work focuses on minimising bias in technology, amplifying cultural relevance, and redefining the new rules of brand building for the AI era.
Recognised in Campaign Magazine’s “40 Over 40,” Zehra also serves on the Board of UN Women UK, championing gender equality, and on the Effie Council, driving marketing effectiveness.
Widely regarded as a leading voice on ethical AI, inclusive innovation, and the future of brand growth, Zehra is helping shape a new standard for responsibility and representation in modern marketing.