JICMAIL’s data and insight for Direct Mail, Partially Addressed Mail, Door Drops and Business Mail is designed to help everyone across the mail ecosystem plan and deliver more efficient and effective campaigns in a multimedia world.
JICMAIL is not for profit, owned by the industry for the industry, with board members from advertising industry bodies such as DMA, IPA and ISBA along with Marketreach and Whistl.
Launched in 2018, the diary-based research now has over 350,000 mail journeys recorded by the nationally representative panel, which captures how consumers keep, share, and interact with the mail they receive, uniquely providing audience, item and commercial metrics across the journey of mail in the home over a 28-day period.
Their quarterly releases have highlighted the shifting patterns of mail behaviour, revealing a persistent uplift in mail effectiveness across the customer journey, powered by the increasing digital interactions resulting from physical mail.
Additionally, the team have produced industry reports, most recently looking at how some campaign touchpoints have multiple qualities which lead to disproportionately effective outcomes in ‘Mail: The Super Touchpoint’. They also provide an annual update to the Response Rate Tracker, providing campaign response benchmarks for evaluation and analysis, and produced the ground-breaking Attention research, confirming the time consumers spend with the mail over a 28 day period, ‘The Time We Spend With Mail.’
Discover how this award-winning and essential tool will add value to your work when pitching, planning, delivering and measuring mail campaigns with the good news that access to the data carries no direct cost.