As brands face rising pressure (and costs) to remain competitive while responding to economic, environmental, social and AI disruption, agencies have a critical responsibility to help them transition to business models that are genuinely sustainable, not just superficially ‘green’.
Join the Cambridge Institute for Sustainability Leadership (CISL) as they answer this pivotal question and equip you with the skills needed to build a future-ready agency that aligns sustainable growth, cultural influence and technological transformation in the age of disruption.
Expect to learn:
- How agency models need to adapt to lead long-term, sustainable brand growth.
- How to reposition the cultural influence advertising holds in the sustainability space.
- How to lead an integrated sustainability strategy with purpose, ethics and innovation at its core.
Speaker:
Head Tutor, Sustainable Marketing, Communications and Brand Management, University of Cambridge Institute for Sustainability Leadership
Paul Randle co-authored Sustainable Marketing – the industry’s role in a sustainable future, winner of the American Marketing Association Leonard Berry Book Award and a finalist in the 2024 Business Book Awards.
With over three decades of experience in digital, data, AI, and sustainability-driven transformation, he helps global brands reframe competitiveness for a sustainable future. Currently, he leads ESG Marketing & Training at Boston Scientific and runs Pickle Consulting, advising on strategic marketing and sustainability.
CISL Sustainability Marketing, Brand and Communications Management course
IPA members can claim a 20% discount on the CISL Sustainability Marketing, Brand and Communications Management course.
This course will:
- Enhance your knowledge of your role in challenging business-as-usual practices to recreate value and contribute to sustainable development.
- Give you real-world strategies for rewiring marketing’s psychological and sociological impacts and reforming its physical impact on people, nature and climate.
- Provide the tools and confidence to innovate and disrupt unsustainable marketing practices through purpose-led marketing and leadership.
- Offer an ambitious and practical Strategy for Action to drive transformational change and amplify your impact.
Contact [email protected] for more details.