Scroll through your feeds, sit through a pitch or look at the brands dominating culture right now, and it's easy to wonder whether traditional storytelling still has a place in modern advertising.
In a world dominated by creators, algorithms and endless content, does storytelling still cut through, or are brands having to find new ways to connect with audiences?
Using neuroscience, biometric testing and real-world brand examples, Dr Cristina De Balanzo Bono will explore what drives attention, emotion and connection and how people respond to storytelling in today's advertising landscape.
Come ready to question what you think you know about storytelling, and whether the industry's most enduring tool is still fit for purpose.
*Agenda to follow
Guest speaker: Dr Cristina De Balanzo Bono
Dr Cristina de Balanzo is a consumer neuroscientist, strategist, entrepreneur, and business leader passionate about understanding what makes people think, feel, believe, and act. Combining more than two decades of experience across advertising, research, and consultancy, she helps organisations translate human understanding into better decisions, stronger brands, and more meaningful experiences. Cristina is the founder of Walnut, one of the first consumer neuroscience consultancies, and BrainyBar, a thought leadership platform dedicated to making neuroscience and behavioural science accessible to business leaders and marketers. She is a regular speaker at leading international industry events.