Sustainability can often be seen by businesses as another set of mandatory regulations to adhere to. But what if we changed the narrative - what if embedding sustainability into the business model and practices opened up new avenues for revenue, and pushed creative boundaries?
The IPA invited to an action-orientated morning designed to provide agency leaders with the knowledge and tools needed to re-define success in a world where sustainability goes hand-in-hand with profitability.
9.00am Breakfast and networking
9.30am Welcome
9.35am Why it’s time to walk away from ‘sustainability'
Leo Rayman shares his thinking on why it’s time to retire the word ‘sustainability’ and how agencies can reframe their role in the climate conversation.
9.55am Climate risk and resilience in the nation’s biggest commercial broadcaster
A candid conversation about how ITV are embedding sustainability into its core business strategy, considering the risks within their client portfolio, and how businesses can build resilience in a rapidly changing world.
Fireside chat with;
10.25am Making nature recovery business as usual
Discover how MG OMD created a media mechanic, the 'Up to Good Fund' for their client giffgaff that and created tangible climate action. The session will explain why nature is the next frontier for brands and agencies and how you can create a fund in partnership with your clients.
10.35am Coffee break