Advertising has always sought to reflect society, but when it comes to disability, good intentions often give way to a lack of understanding and tokenism. Despite 80% of disabled people acquiring their disability in adulthood, it still remains one of the least understood areas of diversity.
Part One explores their personal journeys - from barriers faced in the workplace to the challenges of disclosure and adjusting to life and work with disability.
Part Two turns to the industry itself - how advertising currently represents disability, the pitfalls of tokenism, and the importance of embedding inclusion into production through tools, allyship and expertise.
The session will conclude with a short Q&A.