IPA Effectiveness Conference 2026

New R&D, thought leadership and expert case studies

Where rigour meets disruption. Where effectiveness evolves. The IPA Effectiveness Conference returns on Wednesday 7 October, a full-day hybrid gathering for strategists, planners and effectiveness champions who want more than theory.

This is where fresh R&D meets proven practice, where bold ideas are tested, debated and made actionable. Expect the smartest minds, breakthrough case studies and brand-new research shaping the future of effectiveness. Join us to be part of the movement that’s redefining how marketing drives business growth.

Agenda to follow.