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IPA Effectiveness Conference 2026: Greatest Hits

A showcase of the very best moments from this year's IPA Effectiveness Conference

The IPA is coming to Manchester to host a special showcase of the very best moments from this year’s IPA Effectiveness Conference.

Discover the latest insights from exclusive influencer measurement research conducted by the IPA and gain practical takeaways from a panel of industry leaders. Whether you attended the main conference or not, this event is your chance to catch up on the highlights and learn how to apply them to your role and organisation.

Agenda 

4.00pm Drinks and networking

4.30pm Welcome/Opening remarks

  • Gemma Longfellow, Chief People Officer, Open Partners and IPA City Head, Manchester & the North West

4.35pm Presentation

  • Anthony Jackson, Retail media proposition lead, Co-op Media Network
  • Lorna Hawtin, CSO, Zeal Creative
  • Mike Follet, CEO, Lumen Research

5.05pm Panel discussion: IPA Effectiveness Conference highlights

5.35pm Drinks and networking

6.00pm Event ends

Agenda subject to change