The next generation of leaders step forward to share bold, personal points of view on issues that matter within advertising.
Each Diploma candidate is challenged to craft and defend an original belief - one that is persuasive, provocative and rooted in deep strategic understanding. All in 15 minutes or less.
Previous presentations have reimagined brand growth, argued that thinking in a non-binary way is crucial for the industry and tackled the perennial issue of prioritising effectiveness over efficiency.
This is your opportunity to:
- Hear fresh, unfiltered thinking that challenges convention and reimagines what brands can and should do.
- Spot emerging strategic talent - the people who will help shape the next decade.
- Gain new perspectives that spark ideas, sharpen your own thinking and energise your teams.
Expect inspiration. Expect to have your views challenged. Expect to walk away seeing the world a little differently.
If you believe in the power of strong viewpoints, this is the event you need to attend.
Watch the 2022 'I believe...' Conference
About the IPA Excellence Diploma in Brands
Dubbed the “MBA of Brands” by graduates, this qualification, the 2006 brainchild of Nick Kendall (former Global Head of Planning, BBH and Co-Founder of Electric Glue) and Stephen Woodford (CEO Advertising Association and former agency head) was re-imagined in 2019 by Sera Holland (Miller) and Amelia Torode, cofounders of The Fawnbrake Collective. In 2026, the qualification has been chaired by Laurence Green, Director of Effectiveness at the IPA, and Fern Miller, co-founder and CSO at Uncharted.
With thanks to WPP for supporting and hosting this event.
