If you're in Cannes this year, be sure to check out the events:
Thursday 25 June 4:00pm – 4:30pm CET, Rotonde Stage, Rotonde
Join the IPA in the Palais for Go Big… or Just Keep Posting? The New Battle for Growth, exploring one of marketing’s biggest questions: what really drives growth-big, brand-building moments or continuous activation? Through evidence, contrasting perspectives and practical examples, this session will examine what “going big” means today and how brands can balance bold campaigns with always-on activity to drive lasting impact.
Please note that this session is accessible to those with Festival passes
Tuesday 23 June at 11:30am - 12:15pm CET, LBB & Friends Beach
A panel discussion exploring the Agency Value Model Guidance Paper, continuing the conversation around how agencies price their services and demonstrate value to clients.
Wednesday 24 June 8:30am - 10:15am CET, LBB & Friends Beach
Join us for a beachside breakfast featuring insights from Kantar on Generative AI, along with a discussion on how purposeful advertising is shaping EACA’s 2026 agenda.
Tuesday 23 June 11:00am - 1:00pm CET, Nikkei FT Teahouse
Explore how hiring filtersv- degree requirements, automated screening, and long-standing norms shape who enters the talent pipeline. In conversation with the Financial Times and the Ad Council, discover how breaking the paper ceiling and embracing skills-first hiring can unlock overlooked talent and strengthen the future workforce.
Wednesday 24 June 11:00am - 1:00pm CET, Nikkei FT Teahouse
Who do today’s business leaders trust when making their most important decisions? As AI-generated content and misinformation multiply, understanding how influential executives find, filter and act on trusted information has never been more critical. Join the Financial Times at Cannes Lions, alongside there panel of C-suite leaders, for an inside look at the sources, signals and voices shaping leadership decision-making today..
Thursday 25 June 4:00pm - 6:00pm CET, Nikkei FT Teahouse
The Financial Times will be hosting an evening of candid, peer-to-peer discussion with fellow CMOs and senior marketers. Explore the evolving role of the CMO, the future of sports marketing, and what it takes to build and scale a global brand - alongside relaxed Riviera-style networking and a glass of rosé.