The IPA invited to an action-orientated morning designed to provide agency leaders with the knowledge and tools needed to re-define success in a world where sustainability goes hand-in-hand with profitability.
9.00am Breakfast and networking
9.30am Welcome
9.35am Why it’s time to walk away from ‘sustainability'
Leo Rayman shares his thinking on why it’s time to retire the word ‘sustainability’ and how agencies can reframe their role in the climate conversation.
9.55am Climate risk and resilience in the nation’s biggest commercial broadcaster
A candid conversation about how ITV are embedding sustainability into its core business strategy, considering the risks within their client portfolio, and how businesses can build resilience in a rapidly changing world.
Fireside chat with;
10.25am Making nature recovery business as usual
Discover how MG OMD created a media mechanic, the 'Up to Good Fund' for their client giffgaff that and created tangible climate action. The session will explain why nature is the next frontier for brands and agencies and how you can create a fund in partnership with your clients.
10.35am Coffee break
10.55am Rethinking your client roster
Following the launch of the Clean Creatives Offramp Report, and ACT Climate Labs’ The Five Levers For Change: A Blueprint To Phase Out Fossil Fuel Advertising, this session will deliver practical strategies for transitioning away from fossil fuel clients and building a more future-fit portfolio.
11.20am The Clean Energy Super Power Mission, campaigns to support change
M&C Saatchi share a preview of the three upcoming UK Government campaigns promoting sustainability. This session will unveil the bold, public-facing work encouraging the adoption of heat pumps, energy-saving behaviours, and electric vehicles.
11.40am Accelerating action through emerging talent
The Ad Net Zero Young Leaders present their recommendations for how industry leaders can embed sustainability at every level. Grounded in insights from the IPA Media Climate Action Group’s climate survey, this session highlights the urgent need for climate literacy to gain a broader understanding and actionable outcomes.
12.05pm Redefining creative excellence
This session showcases two standout campaigns from the 2025 Ad Net Zero Awards. A look inside the work to unpack the creative strategies, how challenges were overcome, and the lessons learned.
12.30pm Closing remarks