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IPA/Thinkbox brand stories on film: Xero

How Xero showed there’s no such thing as a low-interest category

Join us for the exclusive premiere of the latest IPA/Thinkbox brand film, spotlighting the award-winning Xero campaign by House337 and December19.

This IPA Effectiveness Award case study shows how accounting software firm Xero moved beyond functional messaging to connect with the people behind small businesses through trust, humour, and emotional storytelling.

Expect to learn:

  • Lessons on increasing awareness in a low-interest category.
  • Using humour and emotion to resonate on a human level.
  • How brands can overcome indifference, build trust, and inject personality into their communications.

Agenda to follow.