Join us for the exclusive premiere of the latest IPA/Thinkbox brand film, spotlighting the award-winning Xero campaign by House337 and December19.
This IPA Effectiveness Award case study shows how accounting software firm Xero moved beyond functional messaging to connect with the people behind small businesses through trust, humour, and emotional storytelling.
Expect lessons on increasing awareness in a low-interest category and using humour and emotion to resonate on a human level. Explore how brands can overcome indifference, build trust, and inject personality into their communications.
Film trailer
Agenda
9.00am Breakfast and Networking
9.30am Welcome
- Lilli English, CSO, Leo Burnett and IPA Effectiveness Awards Deputy Convenor
9.45am Xero brand story premiere
10.00am Presentation
- Claudio Righetti, CEO, Analyx and VP, Analytic Partners
10.20am Panel discussion
- Lilli English, CSO, Leo Burnett and IPA Effectiveness Awards Deputy Convenor (moderator)
- David Lucy, Managing Director, December19
- Joss Major, Strategy Partner, McCann
- Jonny Park, Strategy Director, VML
10.45am Closing remarks
- Lilli English, CSO, Leo Burnett and IPA Effectiveness Awards Deputy Convenor
11.00am Event ends
*Agenda subject to change