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The Future of Marketing Procurement & Agency Partnerships

Magic & Logic at 20

Join ISBA, IPA, CIPS and industry leaders for Magic & Logic at 20, a forward-looking virtual event bringing together senior marketing procurement, agency, consultancy and industry professionals from around the world.

Twenty years after the landmark Magic & Logic whitepaper, this event will explore how marketing procurement has evolved and what comes next.

Through expert insights and audience discussion, this free webinar will examine the impact of AI and data, the future of agency-procurement-marketing partnerships, and how the industry can drive greater alignment, trust and long-term value. Together, we'll help shape a new set of Future Principles for Marketing Procurement to guide the profession into its next chapter.

Key topics include:

  • Effective marketing procurement and agency partnerships
  • Building a future-fit procurement function
  • Strengthening alignment across marketing, agencies and procurement
  • The impact of AI, data and evolving commercial models
  • An interactive discussion on the future of the industry

Help define the next 20 years of marketing procurement.