In a world obsessed with AI-generated speed and immediate returns, long-term brand investment can easily get lost in the noise. Yet businesses that succeed over the long term invest at least 30% in brand building, with influencers playing an increasingly important role.
Drawing on insights from Analytic Partners and real-world examples from Beiersdorf, this session explores how to balance short-term performance with long-term brand growth. Learn how influencer selection, effective measurement and paid media support can work together to deliver stronger returns and lasting business impact.