Following the successful launch of the initial whitepaper in 2023, this webinar will unveil the latest findings on the crucial role joint industry data plays in enabling a full understanding of how advertising investment drives business impact.
Hosted by Tony Regan, author of the Signals in the Noise publications, and featuring a host of senior agency leaders, this webinar will explain how:
Agenda to follow.
Please note this free webinar is open to all, but will be most suitable for those in communications planning, strategy, insight and data science roles.
The IPA has long been a driving force behind the creation of joint industry currencies, serving both the buy-side and sell-side of the advertising ecosystem. Since its inception, it has represented agencies on the boards of these measurement bodies, helping to maintain their relevance in an evolving media landscape. In 2023, the Signals in the Noise whitepaper highlighted the importance of trusted, joint industry sources for effective planning and campaign evaluation.
With a renewed focus on effectiveness, the 2026 edition of Signals in the Noise calls on the industry to support the continued strength and integrity of these currencies. Ensuring they remain trusted, transparent, and accountable will help advertisers and agencies invest with confidence for years to come.