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Signals in the Noise: Part 2

Doing the Right Things

The  industry’s focus on outcomes risks losing sight of the advertising exposures and experiences that drive memory, preference and behaviour. So how do we bring audience measurement front and centre for planning and evaluating effectiveness?

Following the successful launch of the initial whitepaper in 2023, this webinar will unveil the latest findings on the crucial role joint industry data plays in enabling a full understanding of how advertising investment drives business impact. 

Hosted by Tony Regan, author of the Signals in the Noise publications, and featuring a host of senior agency leaders, this webinar will explain how:

  • Joint Industry data improves the effectiveness of multimedia plans.
  • Quality data inputs are crucial for quality outputs.
  • Joint industry principles are key to preserving trust and confidence.  

     

Agenda

9.30am Introduction

  • Dan Flynn, Director of Media Research, IPA

9.35am Signals in the Noise Part 2: Key themes

  • Tony Regan, Managing Partner, Work Research

9.45am Why JIC data matters to Data Analysts

  • Dom Charles, Head of Analytics Consulting & Solutions, WPP Media UK
  • George Gloyn, Partner, EssenceMediacom

9.55am Using JIC data to create effective multimedia plans

  • Jason Brownlee, Founder, Colourtext

10.00am Unlocking next level data for enhanced modelling of outcomes

  • Euan Mackay, CEO, Route Research Ltd

10.10am Panel discussion

  • Tony Regan, Managing Partner, Work Research (moderator)
  • Jane Christian, EVP Analytics UK, WPP Media
  • Rhian Feather, Chief Planning Officer, OMD UK
  • Chris Love, Head of Marketing Effectiveness, Virgin Media O2

10.40am Closing remarks

  • Tony Regan, Managing Partner, Work Research

10.45am Event ends

Please note this free webinar is open to all, but will be most suitable for those in communications planning, strategy, insight and data science roles.

About Signals in the Noise

The IPA has long been a driving force behind the creation of joint industry currencies, serving both the buy-side and sell-side of the advertising ecosystem. Since its inception, it has represented agencies on the boards of these measurement bodies, helping to maintain their relevance in an evolving media landscape. In 2023, the Signals in the Noise whitepaper highlighted the importance of trusted, joint industry sources for effective planning and campaign evaluation.

With a renewed focus on effectiveness, the 2026 edition of Signals in the Noise calls on the industry to support the continued strength and integrity of these currencies. Ensuring they remain trusted, transparent, and accountable will help advertisers and agencies invest with confidence for years to come.