Join industry and external experts for a half-day conference exploring talent, inclusion and representation and how we can do better.
The annual IPA Talent & Diversity Conference is curated to share thought leadership and best practice around key issues relating to talent, inclusion and representation in terms of the composition of our industry and the creative output we produce.
This conference is an important statement as it reaffirms the UK advertising industry’s commitment to inclusivity and positive representation to both its talent and consumers while exploring the connection between intentional storytelling and measurable, future-proof business growth.
Ticket prices
- Member (in-person): £225 +VAT
- Member (virtual): £110 +VAT
- Non-member (in-person): £450 +VAT
- Non-member (virtual): £220 +VAT
NB: Discounts are automatically added for bulk bookings of 5 or more in-person tickets.
- 5-9 tickets: 15%
- 10+ tickets: 20%
Agenda
8.30am Breakfast
9.00am Welcome
A look at the current talent and DEI landscape
9.10am Introduction
The Chair of the IPA Talent Leadership Group outlines the theme that will frame and guide the conversations throughout the morning.
9.15am Altogether Different with Channel 4 in 2026
Channel 4 share how they continue to champion authenticity, amplify under-represented voices and push for meaningful change across the industry.
9.40am Fresh eyes on a shifting industry
The IPA Census shows a steep fall in entry-level talent entering the industry. We’ll hear from two recent joiners on how it feels to start their careers at a time of uncertainty where AI is significantly reshaping ways of working.
10.00am A view from the Unstereotype Alliance
A discussion on how the industry can dismantle entrenched stereotypes and create more inclusive, authentic portrayals.
10.20am IPA iList insights: Cracking the talent code in 2026
Hear from previous iListers and judges on what is being done to build inclusive cultures and shape workplaces where everyone can thrive.
10.45am Coffee Break
11.15am Tradition meets transformation: Inside The Guardian's strategy
A look at how The Guardian drives cultural transformation whilst staying true to the values that define the organisation.
11.40am Representation redefined: How inclusive marketing drives business growth
Our expert panel share their insights on how creating inclusive advertising helped to generate commercial growth.
12.05pm The museum mindset: creative intelligence in the AI era
This session explores how the V&A maintain cultural relevance to future-proof the organisation in an increasingly digital and AI‑driven world.
12.30pm The power of diverse communities in driving creativity
This session looks at how to build and nurture inclusive communities to unlock the best ideas.
12.50pm Closing remarks
A reflection on the ideas and actions shared throughout the morning.
1.00pm Lunch
NB: Agenda subject to change