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IPA Media Planning and Strategy Summit 2026

Bringing together the UK's brightest and best media planning brains in one summit.

Aimed at all levels, this hybrid event is your opportunity to hear from the best media planners and strategists in the UK on their key learnings, both past and present, and what's in store for the future.

The IPA Media Planning and Strategy Summit is back, with an expert line-up of speakers representing some of the industry's best media planners and strategists. Join us on Wednesday, 9 September, as we explore how the media landscape has evolved to gain a better understanding of what the future may hold, as well as the opportunity to network with your industry peers.

Agenda

9.00am Breakfast and networking

9.30am Welcome

  • Simon Frazier, Associate Director, Head of Marketing & Data Innovation, IPA
  • Molly Bruce, Senior Insight Analyst & Making Sense Content Lead, IPA

9.35am Keynote address

  • Monica Majumdar, Director, Client Strategy, Reach

9.55am Agency Strategy Case Study

  • Rik Moore, Managing Partner Strategy, The Kite Factory 

10:10am Making Sense: The commercial media landscape in 2026

  • Simon Frazier, Associate Director, Head of Marketing & Data Innovation, IPA

10.25am Panel Discussion: Making Sense in a fragmented world

  • Molly Bruce, Senior Insight Analyst & Making Sense Content Lead, IPA (moderator)
  • Emily Alcorn, Chief Effectiveness Officer - UK, Talon

11.05am Coffee break

11.35am The Award-winning strategies of Effectiveness

  • Samira Brophy, Senior Director, Creative Excellence – UK & Effectiveness Queen, Ipsos

11.50am Cinema Strategies for Growth

  • Michael Tull, Head of Strategy & Insight, DCM
  • Sophie Gale-Evans, Client Parter, DCM 

12.05pm Agency Planning & Strategy in the AI Age

  • Venya Wijegoonewardene, Chief Strategy Officer, Spark Foundry

12.25pm Closing remarks

  • Simon Frazier, Associate Director, Head of Marketing & Data Innovation, IPA

12.30pm Close

NB: Agenda subject to change

This event is free for IPA Members and TouchPoints subscribers.