Join us for an exclusive morning at the Picturehouse Central where we will be celebrating 20 years of TouchPoints.
For 20 years, TouchPoints has been the IPA's unique consumer-centric, cross-media dataset, offering an unmatched view of how audiences think, move, behave and engage. This year, we look back at the evolution of TouchPoints and the impact it has had on planning, strategy and measurement across the industry, and look ahead to what the future entails.
Agenda
9.00am Breakfast and Networking
9.30am TouchPoints at 20
9.50am Ipsos Case Study
10.05am Saatchi & Saatchi Case Study
- Agency Speaker TBC
