The annual IPA Business Growth Conference returns to equip you with the tools to grow as a practitioner, grow your client base and ultimately grow your business.
Join us on Wednesday, 8 July, for our half-day IPA Business Growth Conference and learn what agencies need to do to thrive and prosper in the long term.
Our expert line-up of speakers will unveil the new commercial opportunities available and give guidance on the big topics impacting agencies and their clients.
This event is relevant to anyone responsible for their agency's commercial health and growth, including CEOs, COOs, FDs, Chief Growth Officers, MDs, and New Business and Client Service professionals.
Agenda
8.30am Registration
9.00am Welcome
- Marcos Angelides, Managing Director of L’Oréal Lab & Head of AI Operations, Publicis Media and Chair, IPA Commercial Leadership Group
9.10am View from an economist
A leading economist offers a macro view of today’s economy, exploring the resilience of global economies amid ongoing, persistent uncertainty.
9.35am What is the agency of the future?
A major new transatlantic research project, conducted by Tracksuit in collaboration with the IPA, unveils what leaders across the industry believe the agency of the future will look like, and what value they will add to the ecosystem.
- Presentation by Leanne Tomasevic, Advisor, Tracksuit
- Alessandra Bellini OBE (moderator)
- Andrew Peake, CEO, VCCP
- David Wheldon OBE, President, WFA
10.20am The advertising industry on trial
What would impartial intelligence make of the advertising industry’s vision for the future? In this session, a panel of pre‑trained LLMs takes on the role of judge, evaluating whether the leading ideas in this conference truly offer credible, alternative futures for the industry - or fall short under scrutiny.
- Helen James, CEO, The Gate (CLG)
10.45am Coffee break
11.15am Pricing: shifting from input to value
Following on from the launch of The Price Isn’t Right and the Pricing Playbook, this fireside chat will cover a success story of a move away from the standard billing models.
11.40am Session TBC
12.05pm Strengthening the industry through talent
In challenging times, recruiting people at entry level seems to come under question, so how do we continue grow the talent pool and ensure they gain experience and progress through the industry? Agencies share positive examples of how they are investing at entry level and continuing to develop mid-level talent to future-proof the industry.
- Moderator TBC
- Kate Higham, Managing Director, Born Social
12.30pm Happiness as a growth engine
Our closing keynote will delve into the commercial case for developing happy employees – and how to go about it.
- Matt Phelan, Founder, The Happiness Index
12.55pm Closing remarks
- Marcos Angelides, Managing Director of L’Oréal Lab & Head of AI Operations, Publicis Media and Chair, IPA Commercial Leadership Group
1.00pm Lunch and networking
2.30pm Close
NB: Agenda subject to change
Ticket prices
- Member (in-person): £225 +VAT
- Member (virtual): £110 +VAT
- Non-member (in-person): £450 +VAT
- Non-member (virtual): £220 +VAT
NB: Discounts are automatically added for bulk bookings of 5 or more in-person tickets.
- 5-9 tickets: 15%
- 10+ tickets: 20%
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