Exploring why insight matters, showing the real impact it has on effective advertising, and sharing fresh, practical perspectives you can use immediately.
Catch up with the sessions
Agenda
9.00am Breakfast
9.35am Beyond the prompt: Redefining the insight code
Keynote on overcoming the bias in AI
9.55am Fewer Ads More Effective (FAME)
10.10am PHD Culture Currents
Do good things come to those who wait?
10.25am Myth busting Mid Life
A fireside chat busting marketing mid-life myths, exposing missed opportunities, and looking at how brands and agencies can better communicate to older audiences.
10.45am Coffee break
11.15am Generation Stream: Global Edition
11.30am The lost generation: X
11.40am Young men's health in a digital world: Research and findings
12.00pm The business of friendship: IPA research and findings
Exploring the importance of friendship, including the behaviours of making and maintaining friends in the modern day.
12.15pm Insights from a decade of tracking the British public
What 10 years of consumer tracking can tell us about what’s changed – and what’s just as important as ever – in the national psyche.
12.30pm Closing remarks
Agenda subject to change.